Reputation Management: Defend your Reputation
Reputation management is the only thing that will allow you online business to survive and to grow. Without you’ll eventually be attacked by competitors once you start to take up a larger market share. These slanderous attacks will drive away customers and sully your good name. Aside from competitors your company can come under attack from a malicious ex-employee or someone with a personal grudge against you or your company. Reputation management ensures that such attacks will fail to impact on your business, let’s go over how it works.
If you don’t a have a lot of pages about your company online, you are vulnerable to attack as anything that anyone writes about your company will shoot straight to the top of search queries for your company name. A reputation management campaign starts by filling up the entire first page of Google search results with true and positive information about your company. There are many easy ways to create positive pages, for social network pages like Facebook to entries in popular review sites or business directories. In addition many sites like WordPress and Blogger allow you to build minimalistic sites for free.
Of course many businesses don’t even consider reputation management until someone starts attacking them online. At that point it becomes a lot more difficult to negate the effect of negative pages, but luckily it’s not impossible. If you haven’t already created the pages outlined in the previous paragraph do so now.
In order to get these pages to rise and thus push negative pages down and out of sight you’ll have to make them appear more relevant to Google for a search of your name. This usually requires a dedicated team of link builders working long hours for months. It’s a sad fact that Google search results can be slow to respond to change be prepared to wait.
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