Reputation Management: A Clear Conscience
Reputation management is the only way that any respectable online business owner can sleep easily at night. Without a proper reputation management campaign set up from the start your business is vulnerable to attack from anyone with an internet connection.
People have many reasons to attack your company, they could have a rival business that’s struggling to keep up online, they could be an ex-employee who just can’t let go of a grudge, or they could even be a crazy ex-partner looking to lash out at you any way they can. Whatever their reasons without diligent reputation management they represent a serious threat to your company.
Reputation management begins by building an accurate, positive and comprehensive representation of your company online. This means that you should create as many positive pages about your company as possible; in addition you should ask your former customers to write about their positive experiences with your company. Social media pages are an effective and simple way to build up a buzz, as are blogs and press releases. The end result of all this activity will be that anyone who googles your company name will be presented with a glowing picture of your company all down the first pages of Google.
Many people don’t research reputation management until they have already been attacked online. This is unfortunate as it is much more difficult to lower a post that has been around for a while than to fill up a blank page with results. As such all those pages we mentioned earlier are going to need links so that Google will see them as more relevant than your enemy´s posts. This is a slow process and the best way to get it done quickly is to hire a full team of link builders to build up relevance to your site.
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